Ecommerce fulfillment software for retailers with stores
Ship From
Every Store.
Run It All as One.
Firaasa is the retail operating system for apparel, footwear and beauty retailers. Route every order, run a paperless warehouse and turn your stores into fulfillment hubs, all on one platform.
Results from retailers running their operations on Firaasa.
What changes when stores and warehouses run as one
Your Operation Is
Costing You Growth.
Most omnichannel retailers did not choose to run stores, warehouses and webstores as separate businesses. They grew into it, one system at a time.
Systems That Do Not Talk
Webstore, ERP, POS and warehouse each hold their own version of stock. Your team spends hours copying numbers between them.
Manual Warehouse Work
Paper picklists, memorized bin locations and stocktakes that stop the floor. It holds at a few hundred orders a day and breaks during a sale.
Order Routing by Habit
Orders ship from the default warehouse because that is how the system was set up, not because it was the best place to ship from.
Store Stock the Website Cannot Sell
The size a customer wants is sitting in a store two miles away, and the website says it is out of stock.
Carrier Cost Nobody Can See
Shipping cost per order shows up at month end, in aggregate, on an invoice. By then the margin is already gone.
Returns Sitting in a Corner
Returned units wait unprocessed for weeks. It is stock you own and cannot sell, and nobody can say how much of it there is.
One Platform.
Every Retail Operation.
Firaasa is ecommerce management software built as one connected platform: orders, warehouse and stores share a single record of every unit. See how it fits together.
- One queue for every channel
- Variant-level stock across every location
- Duplicate order detection
- Rule-based holds, reviewed by a person
- Routing by stock, distance and workload
- Dynamic load balancing across locations
- Purchase and transfer order receiving
- Quality check: sellable vs non-sellable
- Cluster, bulk and zonal picking with trolleys
- Smart Picklist Suggestions
- Cycle counting without halting operations
- Full transaction ledger and bin-to-bin moves
- Paperless worker mobile app and leaderboards
- Ship from store
- Buy online, pick up in store
- Returns made in any store
- Store picking app
- Dynamic load balancing across stores
- Store stock refreshed from your POS on a frequent cycle
Built for Omnichannel
Retail Complexity.
Every module is designed around the real workflows of retailers running stores, warehouses and webstores at the same time.
Every Order Checked and Routed
Every order passes through the same pipeline before anyone touches it. Clean orders flow straight to the right location; anything that trips your rules waits for a person.
Stock is held at variant level across every warehouse and store, so two channels can never sell the same last unit.
- 1Capture Shopify, Magento, WooCommerce and stores in one queue
- 2Check duplicates and variant-level stock
- 3Rules your holds, reviewed by a person
- 4Route by stock, distance and workload
- 5Hand-off into the right pick queue
A Warehouse That Runs Without Paper
Every move on the floor is directed by a mobile app, from the receiving dock to the carrier. Pickers are told where to go and what to scan, so a new hire is productive in about five minutes.
Cycle counts run zone by zone while picking carries on, so inventory accuracy is maintained, not restored once a year.
- 1Receive purchase and transfer orders, checked at the dock
- 2Put away guided to a free bin
- 3Pick cluster, bulk or zonal
- 4Pack order by order
- 5Dispatch handed to a carrier
Stores That Ship Online Orders
Your stores are already closer to your customers than any warehouse. Firaasa routes an online order to the store that holds the item nearest the customer, where staff pick it on an app and ship it or hold it for pickup.
Dynamic load balancing spreads orders by live workload, so no single store drowns on a sale day.
- 1Order placed on your website
- 2Routed to the nearest store with stock
- 3Picked on the store app
- 4Shipped or held for pickup
- 5Returned to any store, back on sale there
Returns, Approved by a Person
Customers raise returns inside your return window, and the option only appears when they are still inside it. A person on your team approves each one, so nothing comes back on autopilot.
Every returned unit is inspected and either restocked as sellable or held as non-sellable, so the website never offers stock you cannot ship.
- 1Requested by the customer, inside your window
- 2Approved by your team
- 3Shipped back on an arranged return
- 4Inspected on arrival
- 5Restocked or held as non-sellable
The Numbers Your Operation Runs On
Live dashboards and more than 40 operational reports, built on the same ledger that records every pick, move, sale and return.
No exports to reconcile and no waiting for month end to find out how a location performed.
- 1Orders volume, holds and where each one shipped from
- 2Warehouse throughput by picker and packer
- 3Inventory stock movement by location
- 4Carriers performance by carrier
- 5Returns volumes and reasons
How Firaasa
Stacks Up.
Most retailers we meet run a webstore with spreadsheets, or a warehouse system that stops at the warehouse door. Here is the difference.
| Capability | Firaasa | Webstore + spreadsheets | Warehouse-only software |
|---|---|---|---|
| Orders | |||
| Variant-level stock across warehouses and stores | ✓ | ✕ | ~ |
| Rule-based order holds | ✓ | ~ | ✕ |
| Routing across warehouses and stores | ✓ | ✕ | ~ |
| Dynamic load balancing | ✓ | ✕ | ✕ |
| Warehouse | |||
| Cluster, bulk and zonal picking | ✓ | ✕ | ✓ |
| Cycle counts without a shutdown | ✓ | ✕ | ~ |
| Paperless worker app | ✓ | ✕ | ✓ |
| Stores | |||
| Ship from store | ✓ | ✕ | ✕ |
| Buy online, pick up in store | ✓ | ~ | ✕ |
| Returns made in store | ✓ | ~ | ✕ |
Categories, not specific products. Capabilities vary by vendor; ~ means partly or with add-ons.
Connect Everything
You Already Run.
Firaasa sits between your webstore, your ERP and your stores and becomes the operational layer that connects them. Webstore and ERP stock updates are event-driven. No rip-and-replace.
Retailers Already
Running On It.
Results from retailers operating at volume, with no added headcount.
Configured for apparel, footwear and beauty retailers. See all industries.
From Kickoff to Go-Live.
We Handle the Heavy Lifting.
Our team runs the transition with yours, so your operation does not skip a beat while it moves.
- 1
Workflow Assessment
We map your current operation, systems and pain points to Firaasa's modules.
- 2
Integrations
Your webstore, ERP, POS and carriers connected to one operational layer.
- 3
Data Migration
Products, inventory and locations cleaned and moved across.
- 4
Team Training
Warehouse, store and operations teams trained; pickers learn the app in about five minutes.
- 5
Testing and Go-Live
User acceptance testing, a parallel run, and a supported go-live.
Frequently Asked Questions
What is ecommerce fulfillment software?
Ecommerce fulfillment software runs everything that happens after a customer checks out: it captures the order, checks it, decides which warehouse or store should ship it, drives the pick, pack and dispatch work, and hands the parcel to a carrier. For a retailer with stores, it also decides when a store should ship an online order instead of the warehouse.
How is Firaasa different from a 3PL?
A 3PL runs fulfillment for you, in its building, with its people. Firaasa is software you run yourself, across your own warehouses and stores. You keep control of your inventory, your customer experience and your margin.
Does Firaasa work with Shopify and Magento?
Yes. Firaasa integrates with Shopify, Magento and WooCommerce on the webstore side and with Microsoft Dynamics 365, SAP and Odoo on the ERP side. Webstore and ERP stock updates are event-driven, so a sale in one place updates availability everywhere else.
Can we fulfill online orders from our stores?
Yes, and for retailers with a store network it is usually the biggest win. See omnichannel fulfillment.
Which carriers does Firaasa connect to?
DHL is connected today. Other carriers and systems are connected during onboarding, based on what your operation already uses.
How is Firaasa priced?
Pricing depends on your order volume and the modules you run, so it is covered on a demo call rather than published.